Too many companies treat rewards and incentives like sunk expenses. I don’t.

Backed by 25+ years of strategy, execution, and trusted relationships, I help organizations build revenue-producing loyalty, incentive, and benefits platforms that scale.

Trusted by

NichterSolutions

NichterSolutions is me — Larry Nichter — and 25+ years of experience you work with directly.

No layers. No junior teams. Just judgment, execution, and a network earned through decades of doing the actual work.

My background spans loyalty strategy, incentive design, member benefit monetization, gift card ecosystems, and digital disbursement architecture. I've built programs and structures for Fortune 500 brands, financial institutions, retailers, and fintech platforms — always with the same mandate: find the hidden value, structure it correctly, and build something that lasts.

At Restaurant.com, I founded the B2B division from scratch and helped pioneer the large-scale distribution of digital dining certificates into corporate incentive, loyalty, and promotional channels — generating over $100MM in sales. At the time, monetizing perceived value through digital rewards at that scale was genuinely new territory. It required deep fluency in breakage economics, distribution leverage, partner dynamics, and behavioral economics — before those were standard industry vocabulary.

That operating experience is what I bring to every engagement today. I help organizations structure and monetize loyalty ecosystems, turn member benefits into revenue engines, optimize gift card and stored value strategy, and design scalable digital disbursement solutions.

I don't just advise. I build structures that evolve and last.

Where I Can Help

Loyalty & Incentive Strategy

If your reward program isn't changing behavior, it's just costing money. I help companies design, fix, and scale programs that employees, customers, and members actually use.

Digital Disbursement

Still paying claimants or contractors by check? I work with administrators and platforms — including in the Class Action vertical — to design payout strategies that are fast, claimant-friendly, and operationally clean.

Member Benefit Design & Monetization

For banks, associations, and membership organizations you can be sitting on unrealized value. The right benefits structure turns member perks into loyalty, engagement, and recurring revenue.

Testimonials

FAQ

  • NichterSolutions is me—and my trusted partners.
    A boutique consultancy built around real experience, strong relationships, and practical problem-solving.
    You’ll work directly with me—and when needed, I’ll bring in the trusted partners who help get things done right.

    At the core, it’s about solving opportunities—whether they’re overlooked, untapped, or hiding in plain sight.

    “Opportunities,” to me, simply means finding better ways to fix what’s broken, improve what’s working, or unlock value others might miss.
    Some call them problems. I call them opportunities.

    It’s kind of what you thought right?

  • Absolutely not. Always happy to explore and see how we might be able to help each other.

  • Transparency is key—from the very start.
    There’s no one-size-fits-all model. Everything is structured based on what makes the most sense for the client, the opportunity, and the outcome.

    Here are the most common setups:

    • Sometimes, a vendor pays us for bringing the right opportunity.

    • Sometimes, a client pays for strategy, execution, or both.

    • Sometimes, we co-create and share in the upside.

    Whatever the model, you’ll always know exactly how it works—and why.

  • I'm really just looking for a common connection—and a way to add value. Sometimes that means working together, sometimes just pointing each other in the right direction. Either way, it usually starts with a quick conversation and a few key questions:

    1. Do you use—or know how your company uses—gift cards?
    If they’re in the mix at all—for employees, customers, or branded promotions—there’s often a smarter way to make them work. I help companies get more impact, more insight, and better ROI.

    2. Are you a retailer or e-tailer trying to improve your gift or loyalty programs?
    I work with brands of all sizes to tighten up both digital and in-store strategies—especially where POS and integration come into play.

    3. When’s the last time you looked at your merchant processing?
    Not just for fees—but for gaps in visibility, efficiency, or opportunities.

    Also, Are you testing a new product or opening a new market?
    If the offer is solid and the goal is clear, I can help you get to a confident “yes” or “no” faster—drawing on real-world experience and the right people.

    Let’s talk. Even a quick chat might spark something useful for both of us.

  • Every company using gift cards—whether for rewards, promotions, or customer engagement—should talk to me.

    And now, if you're looking to review or audit your merchant processing, we can help with that too. It’s free. It can’t hurt.

    Equally important: If you’re exploring a new digital gift card or loyalty program—especially something POS-integrated— there are exciting new options.

  • You bet.


  • My father wanted me to think like a lawyer—but go into business. His plan worked. I don’t practice law any more, but I’m still licensed in several states. That background helps me navigate complex contracts, deal structures, and compliance-heavy verticals—and it builds trust with both vendors and clients.

    Dad was right.